Heroes Ride Forever

If you’re scanning the tag of the Borg II jacket, it means you want to know more. And you’re right—there’s a story worth telling. On this jacket, you’ll find the words: HEROES RIDE FOREVER. This is not just a slogan created by marketers. It’s a tribute, part of our history, and a reminder of true heroism.

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What does it mean?

The Borg II jacket carries the story of all motorcyclists—their passion, their challenges, and their everyday victories. It is also the story of one friend, the most important in this tale—a member of the Rebelhorn family who loved this jacket and lived by the values we want to share with you.

But let’s start from the beginning

This message is also about you. About every motorcyclist who, despite everyday life, finds strength in their passion to keep moving forward.

Riding a motorcycle is a spark—it drives you to take action, to face new challenges. Whether it’s a quick ride out of town or the journey you’ve always dreamed of, every moment on two wheels is a reset. With every twist of the throttle, you gain energy to return to your daily life with fresh strength.

For us, it’s an honor to ride alongside you in this passion—a rhythm full of joy, speed, and freedom that lets you break away from routine, even for a while. We hope that after every ride you return home with a smile, with the motivation to stay curious and to keep discovering the world—like a HERO.

We know it’s not always easy. Let HEROES RIDE FOREVER remind you: it’s worth getting up, worth fighting, worth seizing the day and enjoying every mile of the ride.

For us, this phrase also holds deep, personal meaning. The Borg jacket was the favorite of our friend—a firefighter who lost his life in the line of duty, saving others. He was a true hero—brave, selfless, full of life, passion, and love for people. And a motorcyclist at heart.

That’s why this jacket is also for him. And for all those who, like him, prove every day that heroes ride among us.

Wear it to chase your dreams, to share your passion, and to explore the world—day after day.